6. Marketing, advertising and promotion – clause 6.1 is intended to encourage the licensee to make significant sales so that the resulting royalties are good. In section 6.2, complete both time limits in square brackets. A royalty is usually a one-time deposit to the licensor, so the licensee has permission to use the name and/or logo. If the license is of a reasonably long term (i.e. several years) and the licensor wishes to have the right to terminate the license without justification (see the list in clause 10.3) during the lifetime, then keep clause 10.2 and complete the required number of months. Otherwise, clause 10.2 should be deleted. Point 10.3 lists the reasons why the licensor was able to terminate the licence prematurely for an important reason, i.e. due to the licensee`s delay. Check or complete the deadlines in sections 10.3.1, 10.3.2 and 10.3.10. 1.4 “intellectual property rights” means all rights in and to copyrights, trademarks, trade names, designs, patents, know-how (trade secrets) and any other rights arising from intellectual activity in the industrial, scientific, literary or artistic fields, as well as any request or right to apply for registration of any of these rights and any right to protect or enforce any of these rights; as specified in clause 5. 5.